Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service - Steve Jobs. Any product that needs a manual to work is broken - Elon Musk In a world of scarce resources, globalization without new technology is unsustainable - Sam Altman Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity - Dieter Rams God is in the details - Ludwig Mies van der Rohe